Via the always entertaining Kung Fu Rodeo, comes artist Steve Schofield's oddly touching photos of superfans in domestic settings.
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Half upsetting, half inspiring, these photos are reminiscent of Cedric Delsaux's photography and fall into the same category of work that I recently posted about:
there is some kind of need out there to invest in magic and make believe having a place in our physical world.
Is the real world that awful? Probably, yes.
The Geico Caveman ads might have been a little ahead of the trend on this one. Coke's Happiness Factory and the Sony Bravia web vids also walk the fantasy/ reality line. Lots of brands trying to capitalize on this magical mix now.
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