Wednesday, January 07, 2009

Part of Your Complete Breakfast (?)



By golly, can you believe what they were feeding the youth of the mid 20th century!

In the new millennium, we're selling and buying a new image - one that stresses nutritional value, organic certification, etc.:

Sure, you can still get Fruit Loops and Alpha-Bits, but the market has turned against the multi-colored excess and questionable attitudes of yesteryear (ie. cutey orientals selling Rice Krinkles). Ergo, no more free Freakies inside.

Here are 100 other box designs. Or for a million more trips down nostalgia lane, head to the Imaginary World. Via Drawn!

Post script. That whole "part of your complete breakfast" line has to be one of the most shrewd and enduring marketing tactics eva. It's right there along with pricing things on the 9s .



2 comments:

  1. like the new header.... for some more cereal background, check this:

    http://blogs.static.mentalfloss.com/blogs/archives/20822.html

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  2. thanks for the kind words about the header. though it's kind of a cop-out - it's an early sketch for disney's jungle book movie. although, i did pick the font!

    that's a tres interesting article about cereal's beginning. they also mention that cereal really exploded when the makers started paying more attention to the box than what was inside. that explains all the wild designs.

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Oh, be nice...